I have a cold, so I’m keeping this relatively brief; hopefully it will also be relatively coherent. I was thinking in EMart the other day. (E-Mart, for those who aren’t in Korea, is the big grocery chain here.) Lime and I had just been in a restaurant, and the food had some to the table, well, er, unacceptably cold. I complained, and the server’s first reaction was to tell me, “No, it’s supposed to be a little cold.” To which I responded, “Uh, no, it’s not.” With an implied, Yes, it’s Western food, and yes, I do know what the …
“Soybean Paste Girls” as a Barometer of, or Catalyst of, Consumerization of Korean Society?